Our story

Simplify and accelerate global connectivity

We offer leading organizations in the tourism industry an innovative and technological booking system

The journey of becoming a global omnichannel ticketing and connectivity platform

What to do, where to go?

Prioticket started by answering the most common question tourists asked at the hotel front desk: “What to do, where to go?”. We were persistent to find a way to assist hotel staff answer this question and helping travelers make their stay more meaningful.

In 2015, in Amsterdam, we launched our first two products, the hotel point of sale and the hotel pass. Priopass allowed travelers to enter public transportation and visit popular museums and attractions in Amsterdam without waiting in line. The use of the pass was charged post-redemption to the hotel bill. As a result of last-minute bookings from hotels conflicting with the limited capacity of venues, we developed the technology to link the venue’s booking systems. The link between sales and distribution channels and reservation systems unfolded to become our core business.

All-in-one multi-channel ticketing and connectivity platform

Over the years our diverse client base helped us to develop a platform that is facilitating all aspects of the customer journey.

Linking up systems, connecting sales and distribution channels, and managing the capacity, pricing, and content across all channels is where our technology stands out.

With our end-to-end ticketing solution, we support leading travel companies and governments all over the world.

Technology solution becomes full service distribution platform

We want to service our clients with more than technology. The promotion, selling, and distribution of tickets worldwide require expertise. For many companies, it is not viable to build and maintain this expertise in-house.

This is where we continuously work to extend our product offering by adding services that take away the complexity and streamline every aspect of the global ticketing distribution process.

We offer our clients a full-service booking platform where they can leave the connectivity and distribution to a professional party, while focusing on their core business.

We dare to design the future of ticketing

Our mission

Our vision is to become the leading connectivity platform to manage, sell, and trade experiences

Year 2015

The year 2015 is when we started with our first team members in the center of Amsterdam facilitating our first Dutch clients.

5 offices and growing

Our headquarters in Amsterdam was followed by 4 other offices with the ambition to grow further into more continents and countries.

100+ employees

Spread over multiple countries, our team members work on building and improving the platform and servicing our customers.

98 countries

Our technology solutions are used worldwide by clients in 98 different countries.

Join us in making our vision come true!

See open roles

Gert-Jan Ruiter

Founder & CEO @ Prioticket

“In the last few years, the travel industry rapidly changed from being sales and marketing centred to being content, data, technology and capacity-driven. Suppliers don’t have the resources or ability to cover the expansion to the global multilingual distribution nor to support this new business model. Sales and operations staff have to deal with complex technology-related questions. Our goal is to remove these blockers so that they can focus on growth and expansion.”

The team behind Prioticket

See careers

Our offices around the world

We’ve built sustainable partnerships with some of the world’s leading companies in the travel industry

A partner, not a client

We’ve built sustainable partnerships with some of the world’s leading companies in the travel industry


The world’s leading open-top bus brand in over 100 locations worldwide.

Read Story

The 360-degree view observation deck and experience in Amsterdam.

Read Story

The global multi-channel reseller for tours, activities, and experiences.

Read Story

Connecting all Dubai’s offerings within one attraction’s marketplace.

Read Story

Ready to get started?

Explore the Prioticket connectivity platform. Get an account instantly and start connecting. Or let us design a custom package for your business. We work with small operators to large enterprises.

Contact sales